GE Medical Systems

CHALLENGE:  concept a unique, yet practical method for introductory promotion of new portable "StatView" heart monitor...at an affordable budget of under $2 each.

SOLUTION: custom mold a stress reliever "squeezie" (imported direct from China) to exactly replicate the product in size and color options. 

RESULT:  low cost allowed for maximum exposure and general distribution at trade shows.  Due to reproduction integrity, sales reps used "squeezie" to demonstrate button functions during sales presentations