OMNII Pharmaceuticals

CHALLENGE:  after several series of "standard" premium offers; concept something unique, practical and that must be "sharable" by members of office dental staff.  Offered as incentive with minimum qualifying order during special sales promotion period.  Target budget $15 or less.

SOLUTION: create a custom dental themed T-shirt via a unique overall (full front/back/sides) "staining" process.  Primary components to be strictly promoting dental--graphics of teeth, smile, text of floss, flouride--but with subtle corporate and brand logos as secondary branding message.  Prepack in remailer envelopes for easy fulfillment with order shipment.   Final cost--just over $10 for PAIR of shirts.

RESULT:  original estimated quantity needed to be doubled with a reorder one week into offer period.  Acceptance of promotional message was overwhelming due to primary professional targeted theme and unique all-over custom image.