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Kohler Registered Showrooms |
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CHALLENGE: after years of utilizing a large, thick laser engraved solid cherry recognition plaque for qualified Showrooms; growing quantity requirements and budget pressures facilitated the need to review options. SOLUTION: a complete redesign to a contemporary acrylic panel with classic graphical approach that would allow insertion of a photographic image highlighting one of the years latest, decor forward products. RESULT: the new updated design was deemed more consistent with the overall "cutting edge", contemporary voice of other corporate communication programs....and the cost was less than 1/2 of the previous traditional wood version. Program has benefited over the years due to continuity and design integrity; yet the annual update via an affordable 4 color graphic allows for maximum interior design reinforcement. Program redesign has run for 10+ years. |