West Bend Mutual Insurance

CHALLENGE:  further develop goodwill with significant field representatives through a unique holiday gift

SOLUTION: a custom gift package was designed to include a pair of etched wine glasses, leatherette wine caddy, a bottle of wine and a cork tool.   All packed in festive holiday style with red/green crinkle stuffing inside a custom red holiday remailer box for presentation.   Individually drop shipped per list.

RESULT:  an overwhelming 70%+ of recipients phoned or e-mailed corporate headquarters expressing gratitude for the holiday parcel within one week.