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Consultant F.Y.Info |
An informed client makes intelligent choices...that's good for your business (...great for ours). We've spent careers and years accumulating bits of knowledge that would be completely wasted if not shared with our clients. Please browse...we hope you find the content informative and potentially useful.
SHIRT/FABRIC GLOSSARY SIZE GUIDE EMBROIDERY FACTS INTERNATIONAL GIFTING
FASHION...the buzz words will be upscale mercerized cotton (polo shirts) and microfiber (windshirts/vests/jackets/LS shirts) for trendy fabrics. Both have some unique qualities with many mercerized cotton polos being of a light, fine gauge appropriate for the executive class. Additional options will include polynosic rayon blends and/or tencel cotton blends for a beautifully drapeable and upscale fabric. Technical stay dry - wicking fabrics are available in some upscale golf shirts. Finally, in long sleeve twill shirts, are new wrinkle and stain resistant treatments to lessen the need for maintenance and ironing...plus they travel well.
LADIES WEAR...features more options than ever. This is truly a growing area within the corporate casual code. It should be noted that embroidery of ladies sportswear is generally best received when done in a low contrast, tone-on-tone color and preferably in an alternative location to the traditional left chest--as on the sleeve.
BRANDS...in perhaps the greatest theme is an explosion of popular upscale "brands". Perry Ellis, Columbia, North Face, Izod, Antigua, C&B, Bill Blass, Arnold Palmer, Nautica, PING...they all are available to enhance the perceived value of corporate market apparel.
PIQUE...(pea-kay). A very popular open knit fabric with a bumpy, honeycomb texture. Stretchy and open, it breathes well and is generally considered a 'cool' knit. NOTE: May not be the best choice when very fine embroidery detail is required as the texture and stretch do not provide a smooth, stable surface for detailed stitching. * Baby Pique...a finer gauge version of the above.
INTERLOCK. A soft, brushed cotton hand is the characteristic of this tightly woven fabric. As such, tends to retain heat more than a pique knit fabric, but the density of the knit and smooth surface provides an improved platform for detailed embroidery. An excellent choice...especially for ladies wear...as it is soft and opaque/solid.
JERSEY. Yet another popular knit. A very sturdy knit fabric that is dense knit but without the lofty, brushed hand of interlock. An excellent choice for the most demanding of embroidery detail.
SINGLES. A term used to indicate the diameter of a yarn. The smaller the number, the thicker the yarn. High number singles reflect fine gauge, premium quality.
COMBED COTTON. Cotton that has been through a "combing" process that separates the longer, softer, stronger cotton fibers for smoother, stronger knits with more durability and generally less shrinkage.
MERCERIZED COTTON. Going one better than "combed" cotton. An extra fiber process created by Englishman John Mercer yields the finest gauge fibers for a truly distinguished finished fabric. Lightweight, strong and drapable all describe "mercerized" fabric. More costly due to the extra processes.
EGYPTIAN COTTON. The answer is obvious -grown in Egypt- but the benefit is a longer, softer natural cotton due to the extended growing season.
PIMA COTTON. Generally, the highest quality natural cotton originating from the foothills of the Andes Mountains in Peru. Exceptional softness and fine grade.
Ever need to estimate the size spectrum for a group of unknown people? A handy tip is that of ALL adult people over the United States that the "normal" size breakdown is 3%Small, 13%Medium, 39%Large, 36%X-Large and 9%XXLarge. This will provide a good base and you can tweak the size assortment based on your unique demographic profile. Lots of women or people that are young and physically fit...you may want to skew the sizes slightly smaller than the norm. More men, older...or sturdy types (your audience is a group of construction/quarry/... workers) and you'd be wise to up the XXL sizes...and forget Small entirely. In either case, it's a guide, not a science. Always order a few extra for the inevitable need to adjust for the reality of necessary size exchange.
Graphic designers create logos and corporate signature for print. Ink on paper can do many things that are impossible with an embroidery machine running at 500+RPM--those needles wiggle...and the fabric jiggles, stretches, and often has texture that affects the "quality" of the embroidery. There are numerous variables--but a great place to start is with a good design and proper disk digitizing (a humanly created program that tells the machine needles where/how to stitch). Here are a few rules we like to share to keep you in the know.
Don't accept "production disks"--these are created with weak stitch counts so it runs faster through production (great for quick, cheap production; not great for quality). Sure, the embroidery will get done faster, and may be (should be) less expensive but you'll wish it were done right. Conversely, a heavy stitch disk is equally bad. It can perforate the garment and/or push the thread/design unevenly due to the density of stitching. Balance is the key...and we will get you an appropriate disk for your design.
Letters within a design should generally be 3/16" high...especially lower case. The "a" and "e" on uneven fabric knits have a real issue of becoming "filled" into an illegible clump of threads. Bigger is better...BUT...you don't want to exceed a maximum length of 4" for your embroidery design...that will appear too large to be tasteful on a left chest location. With a significant height dimension, the length should be shortened accordingly. The two size issues unfortunately work counter to a solution. Enlarging the entire size of the design to the minimum letter height of 3/16" often exceeds the acceptable total width of 4"....but we can, and will help.
Threads can not "blend" color like inks. Photographic images and complex, artistic renderings/designs may need to be compromised/simplified slightly given the limitations of needles and thread.
It is common practice that many corporate designs need to be adjusted with consideration of the unique limitations presented in the embroidery process. While the integrity of the logo is never compromised, some elements may need to be resized slightly to create a workable embroidery design...we will assist you and further suggest appropriate "friendly" fabrics, when necessary, to assure you love the final result. Quality, that remains to be seen for years!
INTERNATIONAL PROTOCOL GIFTING GUIDE
International gifting is tricky business. Protocols exist that can either reinforce your gesture as considerate or undermine any goodwill via cultural inappropriateness. What follows is intended as a general set of considerations to use as a guide in international relations.
JAPAN...we'll start here as gifting is essential in Japan....it communicates respect, friendship, and appreciation...and it is typically done at the conclusion of a visit; even when meeting a person for the first time--be prepared. Don't surprise recipient, but subtly alert them that you'd like to share a small memento. If in a group, make sure you have something for everyone and be sure to give higher quality gifts to those with more senior rank. Present gifts with TWO hands (same true of business cards). Gifts can be simple, tough more expensive is also appropriate and not perceived as a bribe. Downplaying the gift importance helps communicate that the relationship is what's of value. Wrap gifts--never in white (reserved for funerals) or bright flashy colors.
* Wrapped gifts--not white or bright. Pens--Japanese cultural symbol of knowledge. Good ideas include something not sold/found in Japan...and can be expensive.
PACIFIC RIM COUNTRIES...
Citizens
of these countries are likely to downplay the importance of the gifts they give,
and it is considered polite to show slight reluctance when accepting a gift. It
is also impolite to open a gift in the presence of the giver. Gifts should be
presented at the end of a visit. Here are a few more specifics to
consider...
CHINA...present
group gifts rather than to individual when at all possible. Display
corporate logo on gift so it's advertising, not a bribe. Keep it simple,
avoid highly expensive flashy items. Present gift with 2 hands and be
prepared to be refused--several times. It's expected that you remain
persistent in offering. NEVER-- write in red or present a knife, letter
opener, sharp object(symbolizes end/severing of a relationship), Don't
wrap in white, blue, or
black (as they are funeral colors). Avoid clocks -- superstition as
Chinese words for clock and death are very similar. Wrap preferences are
yellow, red, pink (joyful colors). Present in even numbers--for unity
& good luck. Single gifts and odd numbers imply loneliness and
separation.
TAIWAN
...be very
careful to not give a gift originally made in Taiwan.
KOREA...generosity is a valued trait, present an expensive gift. Four of anything is unlucky.
MALAYSIA...present
gift with right hand only. Pay attention to Muslim culture--no knives,
alcohol or highly personal items
MIDDLE
EASTERN COUNTRIES...
Generosity and politeness are important aspects. Arabs will generally take the lead and be first to present a gift. Avoid items that would be offensive to Muslims - alcohol or pigskin products - and never gift to (or inquire about) the wife of an Arab. High quality leather items (remember no pigskin), silver, crystal, porcelain are all appropriate. Green is a good wrap color.
LATIN
Not as ritualistic as in Mid East or Asian cultures but gifting still very significant. Avoid leather items - many of the finest leather items are of Latin American origin. You are not expected to present a gift at the first business meeting but should be prepared none-the-less.